RFRM Jewelry is designed and crafted by Chicago-based designer Kim Knoll. Her intent is to create jewelry that's interesting, impactful, edgy, timeless and memorable by mixing vintage qualities with modern forms. It was important for the video to answer why Kim makes jewelry, why she chooses to use the materials she works with, how the jewelry is made, why it is unique, and how it it versatile. Another goal was to highlight the beautiful pieces in a lifestyle story that weaves throughout the video, showcasing how it can be worn in various casual and dressed up situations.
Mood: Authentic, Sophisticated, Intriguing, and Effortlessly Glamorous.
Deliverables: Brand Video + Photography
A lifestyle photography campaign centered around a comfy day at home in wool socks. Imagery, copy, and design elements work together to bring the entire vision to life. These tears can stand alone as solo ads or be strung together to tell a longer, visual story.
“Bikes + Coffee = Genius. Not only is Heritage General Store a custom bike shop but also a fantastic coffee house. Bring your wheels in for a tune-up, while you enjoy a cup of Stumptown and a pastry. The space is bright and inviting, filled with a perfect mix of modern and antique decor. Heritage sells its own killer lineup of bicycles that are designed on-site and crafted by hand in Chicago. A part of Heritage Park, the side lot just outside, is now occupied by a rad vintage bus shipped straight from Cali. What we really love about Heritage is how it energizes the community not only with a good shot of caffeine, but also by hosting events like live music, outdoor movie nights, food trucks and pop-up vendors that bring people together.”
Deliverables: Photography for VSCO Chicago City Guide
Camp Wandawega is a beautiful little respite located in the woods of Elkhorn, Wisconsin. We were asked to document a weekend of gathering and crafting entitled, ‘Autumn Serenade,’ which brought together a small group of Chicago creatives - away from the complications of emails, cell phones and fleeting moments - to cook, to laugh, to share stories, to make crafts, to drink bourbon, and most importantly: to be. It served as a reminder that through community, craft and cooking, we can be a part of something warm and fulfilling. It drizzled almost the entire weekend, which brought a whole set of challenges to the shoot, but ultimately it was an essential part of the weekend, and we wanted to make sure the imagery created authentically conveyed that mood and sensory experience.
“So you’d like a good ol’ fashion slice of pie? Look no further than Hoosier Mama Pie Company. Walk into the tiny storefront and the decadent aromas rolling out of the ovens will instantly convince you that you made the best decision of your life. With a fan base that is fiercely loyal, it’s commonplace to see a line of hungry patrons out the door. What we love about HMPC is the friendly atmosphere and level of integrity they operate by. They make all of their artisanal pies by hand using the best local, in-season ingredients. There’s something about eating a slice of pie and sipping a good cup of joe here that makes everything feel right in the world. Don’t get to Chicago often? Paula, the proud owner, is releasing a cookbook later this summer!”
Deliverables: Photography for VSCO Chicago City Guide, Photography for The Hoosier Mama Book of Pie
A lifestyle photography story featuring mid-century furniture and design.
On October 26, 2013, Estera Style hosted a gathering at Tryon Farm in Michigan City, Indiana to celebrate 'The Kinfolk Table,' a newly released cookbook from Kinfolk Magazine that encourages the tradition of gathering together, sharing timeworn recipes and the simple joy of spending time with old and new friends. The Kinfolk dinners and community gatherings are an invitation to engagement: engaging with new skills, new relationships, and a refreshed understanding of the physical world around us.
We were asked to document the day through photography and also created a video to help tell the story of the gathering.